Ford Motor Co is counting on a leaner and greener makeover of its Explorer to find new buyers for a once hot-selling sport utility vehicle that powered the automaker's profits a decade ago.
Obama's Auto Plan: Pay $1,300 Up Front, Get $2,800 Back From Your Vehicle
President Obama has upped emission standards and miles-per-gallon standards so that domestic cars will have to average a minimum of 30 MPGs by 2016. According to the numbers by the White House, a vehicle would cost the average consumer about $1,300 extra when they buy it.
In recent years, competition among pickup truck makers has led to a macho competition to prove which company has the biggest, most impressive, er, badge.
I know this might be a bit of a stretch, but I'm trying to find any silver linings I can in the current economic climate. My neighbors each pick-up truck drivers, just bought 2 new trucks to repalce their current ones because of the deals they got.